First, it compares your web pages to 94 different parameters and even lists down the issues into various categories like errors, warnings, or notices. Plus, you also get tons of practical suggestions to fix them up. Beyond on-page SEO features, Screaming Frog has great customer support and regular software updates as it gives you access to the latest SEO trends and techniques. Regarding pricing, Screaming Frog offers a free version of the tool which is suitable for small websites where you get up to 500 URL crawls. If you have bigger needs, the paid license unlocks unlimited crawling, advanced features, and technical support. These are all factors that I cover in our SEO Content Audit and Checklist.
Remember though – SEO pricing will vary based on your current situation and your competitors. Internal links allow you to direct traffic and search bots to specific pages, helping you rank better for certain keywords. Our team will help your site rank by updating and adding internal links while optimizing individual pages. We’ll also pinpoint new internal linking opportunities that boost your site’s overall traffic. Internal links allow you to direct traffic and search bots to specific pages, helping you rank better for certain keywords. On page SEO is the art of fine-tuning your website to speak effectively to both search engines and users.
User Experience & Engagement Implementation Guide
When businesses team up with WebFX for any digital marketing services (including on-page SEO services), they get a dedicated account manager that’s with them every step of the way. This way, clients have a singular person they can ask questions, voice concerns, and share ideas with. Let’s not forget that rankings and ratings are clearly visible on the SERPs and will definitely leave an impression on the searchers. Whether a Google Business Profile (GBP) is a ranking factor is not even the right question here. The GBP is simply the requirement for getting featured in Google’s map pack.
Just inspect the page’s URL using the search bar to see if it’s indexed. While technical SEO is different from on-page SEO, you need both to rank well on Google. And if your technical SEO is suffering, your on-page SEO efforts may all be in vain. Learn more about image SEO and video SEO with our in-depth guides.
📝 11. Configure PWA Elements
A clear call-to-action button, such as “add to cart” or “proceed to checkout” will ensure that they follow through with a purchase. In August 2022, Google rolled out its first “helpful content update” to reward websites producing original, people-first content. Rather than creating content just to please Google’s algorithm, your content should fulfill key user needs first.
Either way, glossaries are an AWESOME way to find new keyword ideas. And if your site publishes better content than your competitors, there’s a really good chance these peeps will link to you too. You’ll SEO Anomaly see everyone that links to those sites… but doesn’t link to you. But when you look at who links to MULTIPLE competitors, it takes a lot of the guesswork out of the equation.
Adding keywords to your URL helps explain your page content to search engines and users, as well as reflecting where the page sits in your website. For example, squarespace.com/pricing helps search engines categorize the page as a plan pricing page and makes the page content clear for browsers before they even click through. It directly impacts search engine rankings, user experience, and the discoverability of your content. Neglecting on-page SEO can hinder your site’s visibility and user engagement. Including images can help you rank in Google Images and drive more traffic.
Among other things, backlinks, social media, and local citations are all aspects of off-page SEO. If you’d like to automatically analyze all of the above-mentioned on-page SEO factors, try our SEO audit and reporting tool. But Google has gotten a lot smarter over the years and they actually penalize websites that practice keyword stuffing. So the first time someone comes to your website their web browser has to load all the website files like stylesheets, HTML, images and javascript before accessing the page. Instead, you should compress image files using an image compression tool such as TinyPNG or CompressPNG.
Multimedia makes your content visually appealing and provides additional context and information. Content SEO is part of on-page SEO and involves optimizing the content for your target keywords. If you don’t write your own meta description, Google may extract the text from your page and use it as a meta description. And this, of course, will most probably not look as good as a well-optimized, manually-written description. This can also happen if your meta description is not relevant to the search phrase.
- Core Web Vitals are key speed metrics that can affect your user experience and Google rankings.
- This helps Google (and visually-impaired users) understand what each image is showing.
- Following an SEO checklist makes it easier to keep track of what you need to do to boost your site’s performance.
- Although keyword in the URL most probably doesn’t influence your ranking in any way, it is a good step that can improve the overall UX and the CTR.
- I use Screaming Frog to scan my entire site and find broken internal and outbound links in seconds.
It wouldn’t be relevant to the user’s query because it doesn’t focus on changing tires. If a user searches, “how to change a flat tire,” they expect to end up on a page that provides them with that information. They don’t want to end up on a page with listings of different tire brands. Google knows this, so it analyzes your content to ensure it fits the user’s search. Net Friends turned to WebFX to help them boost their presence in search engines to attract qualified traffic and leads for their business. You can also invest in on-page SEO services to help you optimize your site’s content.